In the privacy of painters: René Gruau
René Gruau and advertising for the firm Bemberg
Oatmeal and Bemberg fabrics
For more than thirty years, René Gruau invented and reinvented advertising images for the Italian firm Bemberg. This brand is not well known today, yet it marked a remarkable evolution in the field of textiles and fashion by exploiting a patent allowing the manufacture of an artificial silk, cupro, which has gradually become essential in the sector of clothing.
